PODCAST: Write your business story with Amelia Veale
On Amelia Veale's podcast, Be The Drop, Kylee shares her formula for writing human-centred content and how to write with impact.
Who are you talking to?
Everywhere I look, companies and government agencies are making big statements about being ‘customer focused’, ‘customer first’ and ‘putting the customer at the centre of all we do’. Which sounds great
How content writing has changed – and why!
Things have changed. We might not like it or agree with it, but that doesn’t matter. As content writers, we need to understand how writing rules have changed so we
Common mistakes of nonfiction writers
Nonfiction books and ebooks sell very well these days. Now, more than ever, people want information in the quickest and easiest way they can absorb it. So if you have something
The secret to succinct content
Do you have trouble writing succinctly? You’re not alone. When people register for my training events, I send them a survey to uncover what they’d most like to learn from the
5 questions to ask about a web page
Different content types require different approaches. What works on one medium won't necessarily work on another. A web page is a good example. No matter what business content you write or
Self-centred readers and fixing government websites
After all these years of editing government websites and training government writers, there’s something I still don’t understand about government web writers—the disconnect between their web life at home and
Are you doing or just learning?
When it comes to business and marketing education, there's so much to learn and it's all so interesting. It's easy to fall down the rabbit hole of professional development and
Communications and crystal balls
My son is in Year 10 and he’s just been asked to choose his subjects for the next two years. We’ve read brochures, attended school information meetings and checked out tertiary
A tale of two style guides
This year something odd happened: not one but two government departments asked me to write a style guide for them. At the same time. One department wanted a hard copy document
Tips for the busy web writer
Lately I've been researching speakers for writing conferences and I've seen a lot of web content that really needs work. Often it’s not the writer's fault—they don’t know what they don’t
What I learned when my business doubled
I’ve run a business writing conference in Brisbane since 2012 and it’s always been a small affair, usually because I've given only half my time to it. It's never been
Knowing the rules before you break them
When you write business content, your reader is more important than you. Otherwise, you're just journalling. Being authentic or being self focused? This morning, I read an article by a business owner who
Finding your writing voice
Are you asking the right questions? Whenever I host a conference or workshop, I distribute a survey asking attendees about their biggest writing challenges. And many of them ask the same
Your top 3 writing questions answered
This week I decided to write a post that would give you answers to the top 3 questions I get asked by writers about writing great content: How do I
Getting inside an editor’s head
Most business writers don’t have an editor on hand. Whether you're a business owner who writes or an employed writer, the buck usually stops with you when it comes to
Start writing, stop writing and avoid the mental maze
Today I'm going to solve two problems that are huge in business writing—overwriting (or rambling or just not knowing where to stop) and underwriting (or running out of puff too